Pengaruh Kualitas Layanan terhadap Kepuasan Layanan (Studi pada Mahasiswa Fakultas Kedokteran Universitas Brawijaya)
DOI:
https://doi.org/10.21776/ub.jiap.2020.006.03.2Keywords:
higher education, service quality, student satisfactionAbstract
Management of higher education becomes a business-like service industry which focuses on its service users. Indonesian government shifts the orientation of higher education management to service users-oriented. Therefore, student satisfaction becomes an essential aspect of higher education management. This study aims to investigate the effect of service quality on student satisfaction. The results show that the aspects of service quality simultaneously influence on student satisfaction. Partially, variables of service quality that have a significant influence on student satisfaction are access, program learning, and reputation. Therefore, Faculty of Medicine could increase student satisfaction by focusing on improving those three aspects that affect student satisfaction.References
Ahmed, I., Nawaz, MM., Ahmad, Z., Shaukat, MZ., Usman, A., Rehman, W., & Ahmed, N. (2010). Does Service Quality Affect Students’ Performance? Evidence From Institutes of Higher Learning. African Journal of Business Management, 4(12), 2527-2533.
Ali, F., Zhou, Y., Hussain, K., Nair, P.K., & Ragavan, N.A. (2016). Does Higher Education Service Quality Effect Student Satisfaction, Image and Loyalty? A Study of International Students in Malaysian Public Universities. Quality Assurance in Education, 24(Issue 1), 70-94.
Alma, B. (2008). Pemasaran Jasa Pendidikan yang Fokus pada Mutu (A). In Alma, B & Hurriyati, R (Ed). Manajemen Corporate dan Strategi Pemasaran Jasa Pendidikan Fokus pada Mutu dan Layanan Prima (pp. 20-30). Bandung: Alfabeta.
Clemes, MD., Cohen, DA., & Wang, Y. (2013). Understanding Chinese University students’ Experiences: An Empirical Analysis, Asia Pacific. Journal of Marketing and Logistic, 25(3), 391-427.
Dimas, GA., Goula, A., & Pierrakos, G. (2011). Quality Issues in Higher Education: A Multicriteria Framework of Satisfaction Measures. Creative Education, 2(3), 305-312.
Firdaus, A. (2006). The development of HEdPERF: a new measuring instrument of service quality for the higher education sector. International Journal of Consumer Studies, 30(6), 569-581.
Gruber, T., Fuß, S., Voss, R., & Gläser-Zikuda, M. (2010). Examining student satisfaction with higher education services: Using a new measurement tool. International Journal of Public Sector Management, 23(2), 105-123.
Kementerian Riset Teknologi dan Pendidikan Tinggi RI. (2016). Peringkat Perguruan Tinggi 2016. Diakses dari http://kelembagaan.ristekdikti.go.id/index.php/2016/08/18/kemenristekdikti-umumkan-peringkat-perguruan-tinggi-2016/.
Kottler, P. (2002). Manajemen Pemasaran. Jakarta: PT. Prenhallindo.
Kusdi. (2009). Teori Organisasi dan Administrasi. Jakarta: Penerbit Salemba Humanika.
Lupiyoadi, R., & Hamdani, A. (2011). Manajemen Pemasaran Jasa. Jakarta: Salemba Empat.
Mansor, AA., Hasanordin, R., Rashid, MHA., & Rashid, WEW. (2012). Hierarchical Service Quality Model towards Student Satisfaction. International Journal of Innovation, Management and Technology, 3(6), 803-807.
Marzo-Navarro, M., Pedraja-Iglesias, M., & Rivera, TP. (2005). A New Management Element for Universities: Satisfaction with The Offered Courses. International Journal of Education Management, 19(6), 505-526.
Osterwalder, A., & Pigneur, Y. (2012). Business Model Generation. Jakarta: PT. Elex Media Komputindo.
Rakhmat, J. (2014). Metode Penelitian Komunikasi. Bandung: PT Remaja Rosdakarya.
Sarwono, J., & Budiono, H. (2012). Statistik Terapan Aplikasi untuk Riset Skripsi, Tesis, dan Disertasi. Jakarta: PT Elex Media Komputindo.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Syafri, W. (2012). Studi tentang Administrasi Publik. Jakarta: PT. Erlangga.
Tjiptono, F. (2005). Pemasaran Jasa. Malang: Bayumedia Publishing.
Zeithaml, VA., Parasuraman, A., & Berry, LL. (1990). Delivering Quality Service. New York: The Free Press.
Downloads
Published
Issue
Section
License
If your paper is accepted, the author identified as the formal corresponding author for the paper will receive an email prompting them to login into Author Services; where via the JIAP Author Licensing Service they will be able to complete the license agreement on behalf of all authors on the paper.