Pengaruh Kepuasan Mahasiswa terhadap Loyalitas: Studi pada Fakultas Ekonomi dan Bisnis (FEB) Universitas Brawijaya (UB)

Authors

  • Ainun Nikmah Department of Public Administration Faculty of Administrative Science Brawijaya University

DOI:

https://doi.org/10.21776/ub.jiap.2015.001.02.8

Keywords:

satisfaction, commitment, students

Abstract

This study examines the link between students satisfaction and thei commitment study at Faculty of Economic and Business Brawijaya University.  This study applied an explanatory research using 360 students as respondent. The results show certainty, empathy, reliability, responsiveness, tangible simultaneously relate to students’ commitment. Certainty, empathy, reliability, responsiveness, tangible simultaneously also assosiated with recommendation. Certainty, empathy, reliability, responsiveness, tangible related to commitments and recommendations. Certainty is the most important variable explaining students commitment and recommendations

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Published

2016-01-30

Issue

Vol. 1 No. 2 (2015): Jurnal Ilmiah Administrasi Publik (JIAP)

Section

Articles

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