Perencanaan Pembangunan Pariwisata di Daerah (Studi Pelaksanaan Program Pada Dinas Pemuda Olahraga dan Pariwisata Kabupaten Pekalongan)

Irwan Susanto


Tourism in regional development has aim to solve  the poverty and gap between rural and urban area. This research aim identified tourism development program in the regional in three scope are destination development, marketing and institutional program. Infrastructure still dominated the destination development program and less awareness in sustainable atraction development. Marketing development is trap with the regular planning year on year and not apply modern approach yet on marketing strategy. Institutional development growing the community institution but not effective enough because of lack on human resoursces quality and quantity, lack of accesibility, less in infrastructure and budgete problem. Development  model for tourism development model in Pekalongan Regency is community based tourism approach.


planning; tourism development; attraction; marketing

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